Data quality is vital for guaranteeing accurate & reliable leads. Explore LeadByte's validation services & discover how you could become more efficient.
Quality data is required for first-class analytics. There's an ancient adage that reads, "Rubbish in, garbage out" - and it's still true today. To ensure accuracy and reliability, data quality is critical.
We live in a digital age that is very advanced. Before a prospect is acquired as a lead, we have the capabilities to filter and cleanse their data - this should be uniform across all businesses. It's especially important for larger organisations wanting to save costs and operate in numerous places. You'd assume that businesses would take advantage of these readily available resources, right? Here are a few quick facts…
According to a recent investigation conducted on our platform, up to 65 percent of leads generated by CPL (Cost Per Lead) advertisements were fake leads, with the overall average being above 29 percent. In other words, your £50 CPL is more than likely to be £65 or even £83! Nonetheless, it's a sizable proportion. This is a significant amount of time and money wasted on inaccurate data. Furthermore, without a lead validation mechanism in place, it's nearly hard to determine the efficiency of lead creation activities such as SEO and PPC. If you're not already aware of the various consequences of faulty data, here's a refresher…
An organization's performance can be harmed by bad data (not just financially related). The first is a contact center, and the second is a marketer who gets opt-in leads and converts them into online sales via email marketing.
Call Centre Ltd collects leads from a variety of sources, including a hosted landing page and a direct opt-in feed from sponsored surveys. Leads are saved in their in-house CRM, which then sends a copy of the lead to their dialler, where an agent is waiting to call the prospect in the hopes of making a sale (which they rely on for their commission). The agent relies on the marketing team to engage with reputable affiliates and implement checks to guarantee that there are no conflicts of interest and that data has been checked accurately, such as phone numbers.
Thousands of leads are generated daily and zero validation is done on the data. Three things happen:
Bear in mind that all of this could have been prevented if there was a quality validation system in place. Take into account 1,000’s of leads, multiple campaigns and you have a notable dent in your bottom line.
David has just launched a new e-commerce site selling awesome toys for kids. He has cracked social media and SEO and is making good money. He uses MailX (his local ESP) for all his mailouts, which works like a dream. MailX reputation is perfect and his delivery is fantastic.
David wants to grow his database quickly to drive more traffic to his website so he is introduced to co-registration and is sold on how effective it can be. A week later, the campaign goes live and leads are sent directly into his MailX account. Duplicates are rejected by default but email validation is not part of the service. Leads come in, auto-responder goes out but bounce rates go up – eeek! What David failed to realise that his co-registration sources do not email validate their registrations so thisisfake@thisdomain.com is hitting his ESP (and 1,000’s of other leads). Within a few days, his reputation with MailX is poor, they suspend his account and his revenue from his existing customers is no longer a reality.
Email reputation is everything when it comes to inbox delivery. Dead email addresses, spam traps or catch-all accounts can have a significant impact on your delivery. Email validation is a must for any company generating leads where email marketing is key to generating customers!
Here at LeadByte, we offer a whole host of customisable validation services to suit whatever kind of leads you’re trying to capture.
Avoid acquiring leads that already exist in your database. You can upload your existing database in MD5# format too.
Quickly verify your email data to gain insight into the quality and deliverability for each contact.
HLR Validation checks that the number is live on the network by sending a request to the network provider for the status. This information is provided by the networks in milliseconds.
This provides you with the latest, most accurate UK address data.
We connect to the backbone of the networks to check if a number exists or not. Although not as popular these days as mobile validation, it is still used by many of our call centre clients. Landline validation is UK only unlike mobile, which is international.
We provide the ability to create your own filters and lists such as “Trending Names” and “Profanity Words”. Use your own or use our pre-created library.
We validate the IP address of online customers. IP addresses can reveal the general location of the prospect. If you are running campaigns in various GEO’s you can enable this service to ensure that the opt-in IP address is local to the market.
This service is central opt-out register which the public can register to opt-out of unsolicited sales or marketing calls. LeadByte holds and updates this list daily. With access to this, you can cross-check your list and ensure that you are not breaking the law by contacting people you should not be.
Similar to the TPS but only applicable to Australia. LeadByte have real-time access the DNCR, therefore, individuals in Australia on this list SHOULD NOT receive unsolicited sales or marketing calls. If this law is broken then your business could encounter a hefty fine. Stay protected by cross-checking your leads against this register.
Our packages start from just £299 p/m…and right now we’re offering 50% off your first 3 months, so why not drop us a message and arrange a time for a demo here.
