Discover the reasons why you need a lead management system system, and how it can benefit your business.
Managing leads can be challenging if you don’t have the right system in place. Not having lead distribution software (or having the wrong one) can prevent you from reaching your potential as a lead seller or buyer. The right software will you help buy-back time, automate and scale much of your lead buying or lead distribution and ensure that you maximising your ROI. In this blog, we will highlight the benefits of using lead distribution software to take your business to the next growth level.
Whether you are a lead buyer or lead seller, it is important to ensure personal data is secure in transit. As a data owner, it is your responsibility to ensure that the processing of data is done with security in mind. If you are a lead seller, any reputable lead buyer will require security is in hand.
There is no excuse not to have lead validation. To increase the chances of converting leads into sales, you should only be distributing leads to your buyers or agents that will convert into Customers. With LeadByte you can leverage real-time validation with the likes of phone or email and access our internal validation services to ensure that profanities, trending names and nonsensical data is removed.
At scale, lead routing can become complicated especially if you are using Zaps to manage it. An advanced lead distribution platform like LeadByte will enable you to set up lead routing logic specific to your business needs whether that be maximising ROAS, adhering to local regulations or the specific requirements of your buyers / agents. At scale and with a large panel of lead buyers or agents, advance lead routing will provide you with the ability to:
- Distribute leads to the highest bidder or equally
- Distribute leads that fall within buyer criteria (by data, schedule, quota)
- Distribute leads where there is an available balance
- Distribute leads exclusively or on multi-sell
You need to know how your lead campaigns are performing and what you can do to improve them. A lead distribution platform will provide you with real-time data insights that give you the data to make the right decisions. For example, if you work with partners that provide you with leads, you need to be able to track which leads belong to what suppliers and what the performance of their sources is. Equally, real-time reporting will allow you to establish whether the ROI is hitting the mark for your suppliers or ad network campaigns.
Most marketing leads (79%) never turn into sales. Why? Because they are not nurtured properly. (Marketing Sherpa) But you can change that. A complete lead distribution platform should provide you with the ability to send automated messages to your leads to help leads along your sales funnel and increase your chances of converting them. Every month, we deliver millions of emails and SMS to customers globally to help nurture a lead into a sale.
Automation of lead flow is required to scale any lead generation business. Lead distribution software helps you achieve scale when you are operating across multiple niches within different markets and working with many buyers or agents. As we covered in Lead Routing, it is incredibly difficult to scale when you are working with multiple lead buyers / agents as the demands can differ.
As a lead seller or lead buyer, LeadByte provides you with the insights you need to scale your lead generation activity in the right way. Conversion data will provide your media buyers or sales team with the insights they need to make adjustments. For example, if you generate leads nationwide, your media buyers may need to know where you need more leads based on buyer fulfilment. Equally, your sales team will want to know where leads are not being sold so new buyer contracts can be established.
As a lead seller or lead buyer, LeadByte provides you with the insights you need to scale your lead generation activity in the right way. Conversion data will provide your media buyers or sales team with the insights they need to make adjustments. For example, if you generate leads nationwide, your media buyers may need to know where you need more leads based on buyer fulfilment. Equally, your sales team will want to know where leads are not being sold so new buyer contracts can be established.
Your lead buyers / agents or suppliers are the lifeblood of your lead generation business. You need to keep them happy and loyal. Lead distribution software helps you do that by enabling you to track, validate, and distribute leads according to the way your partners demand. If you are a lead buyer, software like LeadByte will enable you to level up with your lead buying fast and access the best suppliers in the market by enabling them to deliver leads to your in real-time. As a lead seller, LeadByte will enable you to deliver (at scale) leads that your buyers want to buy more of by ensuring every lead has the best possible chance of converting into a customer.
Are you ready to stack your growth in the lead generation space? We are LeadByte; we help Lead Buyers and Sellers scale their lead generation activity with lead capture, validation and distribution software.